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06.23.2014

The ASI Advantage, Part I: Stacking Up to OEMs

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Related topics: ASI · Education
ASI's automation technology is OEM agnostic
ASI's automation technology is OEM agnostic, making it very attractive to mining and farming operations with fleets made up of several different vehicle makes and models.

By nature, many business-to-business interactions require extensive due diligence before companies commit to a large scale purchase. We typically interact with our customers across a sales cycle of 3-12 months. During this due diligence phase, one of the topics that often comes up is: How does ASI stack up to other vehicle automation solutions in the industry?

Our hope is that the following two articles, The ASI Advantage, Part I & II, will help answer this important question.

We generally see competition from two sources: OEMs and mid-sized robotics companies.

First up are original equipment manufacturers (OEM) that offer their own automation solution. OEMs specialize in manufacturing and economies of scale.

Once a new product or feature is proven and engineered for assembly on the production floor, OEMs add it to their product offering. The drawback is that this process takes so long that OEMs may be limited on the automation solutions they provide.

For example, we recently had a discussion with an OEM that has a competing automation solution for one vehicle model, but they wanted to explore using our products to supply automation solutions for their other vehicle lines.

For example, we recently had a discussion with an OEM that has a competing automation solution for one vehicle model, but they wanted to explore using our products to supply automation solutions for their other vehicle lines.