"We wanted to make a splash," said Mel Torrie, President and CEO of ASI. "Our roots are in farming all the way back to the inception of ASI fourteen years ago, but we've historically developed for the large OEMs which required us to work in secrecy. Our recent products are a very good fit for specialty crops like nuts, vineyards, citrus, and berries. We wanted to tell that story in a big way."
ASI's booth also featured an exhibit by AGGIEAIR
, a research division of Utah State University that focuses on farming applications for unmanned aerial vehicles (UAVs). The entire exhibit was designed to provide visitors with a panoramic view of what's currently available in automated farming.